In this podcast [37 min], Insightview has interviewed Joergen Bager, Senior Director Of Market Operations at LEGO Group in China. The editor asks Joergen about the LEGO Group's current strategy in China. We talk about the LEGO Group's B2C strategy and how the e-commerce strategy is integrated with the brick-and-mortar model. Also, the editor asks Joergen whether he has any advice to European B2C companies planning to enter the Chinese market.
Joergen Bager started in the LEGO Group in 1992. Since 2002, Joergen has worked in Japan, Singapore and South Korea. In 2016, he moved to Shanghai where he became part of the Program Management Office for "Route to Market China". Since January 2017, Joergen has been responsible for operations in the China Market group and a member of the Leadership Team for China Market Group.
This podcast is for subscribers only. Therefore, you are not allowed to forward the podcast.
Music: music-of-nature, Melodyloops, license
