In this podcast (30 min), Klaus Anker Petersen was interviewed by the editor of Insightview.eu to obtain his view on the opportunities in digitising China (WeChat was used) - click the image below or use the player on top of this article. This is a must-listen for investors or companies with direct or indirect exposure to China.
Today, China is digitising at a phenomenal rate, driving one of the most significant shifts in consumer and business behaviour we have seen in the world. In China, new unicorns are generated at a rate which is on a par with or maybe even higher than in the United States. In this context, Insightview.eu has asked Klaus Anker Petersen about the implications for global companies dealing with China. In the same connection, we talk about the implications for global investors.
Klaus Anker Petersen is Executive Chairman and shareholder of Brand House Holding, a rapidly growing baby unicorn disrupting the global food and beverage market. Klaus, who lives in Beijing, has worked ten years with principal and investment banking at Morgan Stanley; five of these years were spent on the Chinese mainland. Klaus led the establishment of Morgan Stanley’s investment banking joint-venture in China. Klaus is former head of international investments for Sunshine Insurance, the fifth largest insurance company in China. In this connection, Klaus managed $3 billion in assets and led several market-defining transactions.
The podcast interview touches on topics such as:
• What makes the digitalisation of China different from that the rest of the world?
• What are currently the most interesting trends?
• What are the barriers to entry for foreign companies in China’s digitised economy?
• Is a special digital strategy required in China?
• How should European investors benefit from a digitising Chinese economy?
• Do you see China as “an early indicator” of future disruption in Europe?
• When will we see China’s tech companies have a more profound impact on the European economy?
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Music: I'm Plastic3, 'Music Of Nature', Melodyloops
